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Oracle Social Relationship Management Cloud Service 2014 Essentials



Oracle
Код: 1Z0-426
продолжительность: 120 минут
Язык обучения: English
Тестовая система: Pearson VUE
Филиал: Москва

Содержание

Exam Topics:

Oracle Social Relationship Management - Platfrom Overview

  • Describe SRM tools and subcomponents
  • Describe the features and functions of the SRM platform

Oracle Social Relationship Management - Workflow and Automation Set-up and Configuration

  • Describe Workflow & Automation features and functions
  • Configure Social Engagement & Monitoring Cloud settings (channels, users, permissions, automations and plugins)
  • Configure Social Marketing Cloud account settings for the My Profile and Resource Tabs

Oracle Social Relationship Management - Social Marketing Cloud Product Area Configurations and Features

  • Create a post in Publish
  • Take actions on post in Publish (preview, quick edit, full edit, copy, copy a suggested, or remove the post)
  • Configure the Admin Tab settings in Publish
  • Create and attach coupons and polls to social streams with Publish
  • Create and post a Custom Wall App with Publish
  • Describe how to use Dynamic Link Tracking 
  • Set up Dynamic Link Tracking in Admin
  • Create a Tracking URL on the Create a Post Page (CAPP)
  • Create Open Graph Objects and custom domains

Oracle Social Relationship Management -  Social Engagement & Monitoring Cloud Product Configuration and Features

  • Explain how to view messages on the Monitor Tab in Engage
  • Perform messaging actions available in Engage 
  • Filter messages in Engage

Oracle Social Relationship Management -  Social Marketing Cloud Listen & Analyze 

  • Describe the metrics and what data the charts show on the Facebook Dasboard in the Resources Tab
  • Describe the data and types of interactions reported in the Facebook Engagement section of the Resources Tab
  • Describe the three types of metrics reported in the Facebook Visibility section of the Resources Tab
  • Explain how to use the Resources Tab in Listen & Analyze
  • Explain how to use the Social Campaigns Tab to anlayze the performance of published posts 

Oracle Social Relationship Management -   Social Engagement & Monitoring Cloud Listen & Analyze 

  • Create and manage Topics 
  • Create and edit Topics in a Bundle 
  • Explain how to use the Dashboads Tab to analyze data 
  • Run and export reports for internal user activity
  • Run and export post-level data for Facebook and Twitter
  • Run and export page-level data for Facebook

Oracle Social Relationship Management - Content & Apps 

  • Build a view in Content & Apps  
  • Create a brand template in Content & Apps
  • Connect a view live on Facebook in Content & Apps
  • Customize a view in Content & Apps

Oracle Social Relationship Management - CX Solution Integration Configurations

  • Explain the Oracle Customer Experience vision
  • Configure SRM integrations

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