Oracle Social Relationship Management Cloud Service 2014 Essentials

Содержание

Exam Topics:

Oracle Social Relationship Management - Platfrom Overview

• Describe SRM tools and subcomponents
• Describe the features and functions of the SRM platform

Oracle Social Relationship Management - Workflow and Automation Set-up and Configuration

• Describe Workflow & Automation features and functions
• Configure Social Engagement & Monitoring Cloud settings (channels, users, permissions, automations and plugins)
• Configure Social Marketing Cloud account settings for the My Profile and Resource Tabs

Oracle Social Relationship Management - Social Marketing Cloud Product Area Configurations and Features

• Create a post in Publish
• Take actions on post in Publish (preview, quick edit, full edit, copy, copy a suggested, or remove the post)
• Configure the Admin Tab settings in Publish
• Create and attach coupons and polls to social streams with Publish
• Create and post a Custom Wall App with Publish
• Describe how to use Dynamic Link Tracking 
• Set up Dynamic Link Tracking in Admin
• Create a Tracking URL on the Create a Post Page (CAPP)
• Create Open Graph Objects and custom domains

Oracle Social Relationship Management -  Social Engagement & Monitoring Cloud Product Configuration and Features

• Explain how to view messages on the Monitor Tab in Engage
• Perform messaging actions available in Engage 
• Filter messages in Engage

Oracle Social Relationship Management -  Social Marketing Cloud Listen & Analyze 

• Describe the metrics and what data the charts show on the Facebook Dasboard in the Resources Tab
• Describe the data and types of interactions reported in the Facebook Engagement section of the Resources Tab
• Describe the three types of metrics reported in the Facebook Visibility section of the Resources Tab
• Explain how to use the Resources Tab in Listen & Analyze
• Explain how to use the Social Campaigns Tab to anlayze the performance of published posts 

Oracle Social Relationship Management -   Social Engagement & Monitoring Cloud Listen & Analyze 

• Create and manage Topics 
• Create and edit Topics in a Bundle 
• Explain how to use the Dashboads Tab to analyze data 
• Run and export reports for internal user activity
• Run and export post-level data for Facebook and Twitter
• Run and export page-level data for Facebook

Oracle Social Relationship Management - Content & Apps 

• Build a view in Content & Apps  
• Create a brand template in Content & Apps
• Connect a view live on Facebook in Content & Apps
• Customize a view in Content & Apps

Oracle Social Relationship Management - CX Solution Integration Configurations

• Explain the Oracle Customer Experience vision
• Configure SRM integrations