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Oracle Social Relationship Management Cloud Service 2014 Essentials

Код: | 1Z0-426 |
продолжительность: | 120 минут |
Язык обучения: | English |
Тестовая система: | Pearson VUE |
Филиал: | Москва |
Содержание
Exam Topics:
Oracle Social Relationship Management - Platfrom Overview
- Describe SRM tools and subcomponents
- Describe the features and functions of the SRM platform
Oracle Social Relationship Management - Workflow and Automation Set-up and Configuration
- Describe Workflow & Automation features and functions
- Configure Social Engagement & Monitoring Cloud settings (channels, users, permissions, automations and plugins)
- Configure Social Marketing Cloud account settings for the My Profile and Resource Tabs
Oracle Social Relationship Management - Social Marketing Cloud Product Area Configurations and Features
- Create a post in Publish
- Take actions on post in Publish (preview, quick edit, full edit, copy, copy a suggested, or remove the post)
- Configure the Admin Tab settings in Publish
- Create and attach coupons and polls to social streams with Publish
- Create and post a Custom Wall App with Publish
- Describe how to use Dynamic Link Tracking
- Set up Dynamic Link Tracking in Admin
- Create a Tracking URL on the Create a Post Page (CAPP)
- Create Open Graph Objects and custom domains
Oracle Social Relationship Management - Social Engagement & Monitoring Cloud Product Configuration and Features
- Explain how to view messages on the Monitor Tab in Engage
- Perform messaging actions available in Engage
- Filter messages in Engage
Oracle Social Relationship Management - Social Marketing Cloud Listen & Analyze
- Describe the metrics and what data the charts show on the Facebook Dasboard in the Resources Tab
- Describe the data and types of interactions reported in the Facebook Engagement section of the Resources Tab
- Describe the three types of metrics reported in the Facebook Visibility section of the Resources Tab
- Explain how to use the Resources Tab in Listen & Analyze
- Explain how to use the Social Campaigns Tab to anlayze the performance of published posts
Oracle Social Relationship Management - Social Engagement & Monitoring Cloud Listen & Analyze
- Create and manage Topics
- Create and edit Topics in a Bundle
- Explain how to use the Dashboads Tab to analyze data
- Run and export reports for internal user activity
- Run and export post-level data for Facebook and Twitter
- Run and export page-level data for Facebook
Oracle Social Relationship Management - Content & Apps
- Build a view in Content & Apps
- Create a brand template in Content & Apps
- Connect a view live on Facebook in Content & Apps
- Customize a view in Content & Apps
Oracle Social Relationship Management - CX Solution Integration Configurations
- Explain the Oracle Customer Experience vision
- Configure SRM integrations